Two of the videos directed by Romanek in 1995 are notable for being two of the three most expensive music videos of all time: Michael and Janet Jackson's "Scream", which cost $7 million to produce, and Madonna's "Bedtime Story", which cost $5 million. "Scream" remains the most expensive video of all time. During this period, MTV launched channels around the world to show music videos produced in each local market: MTV Latin America in 1993, MTV India in 1996, and MTV Mandarin in 1997, among others. MTV2, originally called "M2" and meant to show more alternative and older music videos, debuted in 1996.
Source - Wikipedia
This bares significance as it shows how directors became more and more of an influential part of creating music video, the fact that their name began to appear in song credits is a reflection of this. This increased knowledge of director's contribution was recognised around the same time that many new directors broke into the industry, such as spike Jonze